Logo design, App Splash screens & explainer video
Vowed - Wedding Website Progressive Web App
Overview
The objective for this project was to create a logo, opening screens and handle overall design needs for the app 'Guested' by www.WeddingWishlist.comBelow is my initial sketch for the logo and the final minimalist logo that was selected
Colors
The color scheme in the Vowed app project is thoughtfully crafted to evoke emotions of warmth, trust, and sophistication. The palette primarily features soft, muted tones such as light grays, and whites, which create a calming and inviting atmosphere that aligns with the app's focus on relationships and commitment. These colors are carefully chosen to be non-intrusive and soothing, allowing users to engage with the app in a serene and focused manner. Accents of deeper shades, such as rich burgundy or gold, are used sparingly to highlight important elements and convey a sense of elegance and importance. This subtle contrast not only adds visual interest but also guides the user's attention to key features within the app. Overall, the color scheme is harmonious and balanced, enhancing the user experience by fostering an environment of comfort and reliability, which is essential for an app centered around personal vows and connections.
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Logo design
The logo design for the Vowed app, showcased in this project, is a sleek and modern representation of the company Wedding Wishlist's core values—commitment, connection, and elegance. The logo features a minimalistic yet distinct design, with smooth curves and clean lines that convey a sense of unity and harmony, perfectly aligned with the app's focus on relationships with wedding guests. The choice of typography complements the logo's aesthetic, with a refined and contemporary feel that enhances its visual appeal. The color palette is carefully selected to evoke emotions of trust and reliability, key aspects of any meaningful relationship. Additionally, the animated presentation of the logo in the video further elevates its impact, demonstrating how the logo seamlessly integrates into various digital environments. This project highlights my ability to create logos that are not only visually striking but also deeply connected to the brand's identity and message.
Illustrations for app splash screens
The objective for this project was to create whimsical illustrative opening screens for the app 'Guested' by www.WeddingWishlist.com
Interactive splash screen mock-up
Click or tap the arrow below to swipe through the splash screens
Explainer video for app
I made the below video using Adobe Aftereffects. I built the individual screens and reusable elements out on Adobe Illustrator and then recorded audio clips of my own voice and cleaned those recordings up using Adobe Audition and Aftereffects. I added royalty free music to carry the video and add a rhythmic tempo to the changing screens.
For this project, I combined my skills in After Effects with my voice-over work to create a visually engaging and emotionally resonant video. The entire piece is a reflection of my ability to integrate dynamic visual effects with personalized narration, creating a seamless and compelling story. I focused on ensuring that the pacing of the visuals matched the tone and rhythm of my voice, which adds depth and cohesion to the overall presentation. The voice-over, recorded in my own voice, provides an authentic and intimate connection with the viewer, enhancing the impact of the message. This project showcases my ability to not only master technical aspects of video production but also to infuse my work with personal expression and creativity.
Thanks for viewing!