The color theory behind the Guested app logo project is grounded in a strategic use of vibrant and energetic hues that convey the app’s dynamic nature and welcoming atmosphere. The primary colors are a bold combination of beiges, browns and bright greens, which work together to create a sense of trust, reliability, and excitement. Beige, often associated with stability and comfort, serves as the foundation, instilling confidence in the user. The green accents, on the other hand, bring a sense of new experiences, friendliness, and enthusiasm, making the app approachable and lively. This complementary color scheme not only grabs attention but also balances the coolness of green with the warmth of beige, reflecting the app's ability to offer a secure and engaging experience. The use of these colors throughout the logo and branding elements ensures a cohesive visual identity that resonates with the app's target audience, making Guested both memorable and inviting.