Wedding Planner Checklist Notebook
Designed for Indian Brides - Wedding Wishlist
Overview
The objective was to create a wedding checklist notebook targeted to the Indian Wedding market. This bridal checklist was also avaialble as an online document free for users to download. But for those who wanted the extra oomph of marking to-do lists done in a notebook, we created this product.
The notebook contained sets of checklists for each month or week leading up to the wedding and fun doodles to add to the whimsy of planning a wedding. As my work might show, I was not the big-flouncy-wedding-dress-wearing, big-fat-Indian-wedding, indulgant, excessive and extra, golds-and-reds kind of person.
This project was far out of my comfort zone.
After lots and lots of back and forth about colors and ideas and visuals, between the content writers, the CEO and well, me, The Bridal Wedding Planner was born.
Sketches
Colors
When creating this infographic, I was intentional with the color theory, aligning it closely with WeddingWishlist's brand colors. I chose a bright, inviting palette that reflects the brand’s vibrant and celebratory nature. The use of yellow as a dominant color not only grabs attention but also conveys warmth and optimism, which is ideal for a wedding-related topic. Complementary colors, like the shades of blue and red, add contrast and help organize the information visually, guiding the viewer through different sections of the infographic. By maintaining consistency with the brand’s color scheme, I aimed to strengthen brand recognition while making the content visually appealing and easy to digest.
Cover
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Gold foiling
Pages
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Layout
Picking fonts and font colors and putting together the doodles and the content was a long back-and-forth task but it all came together in the end.
Choosing between textures for the paper and cover led me to learn about the variety, drawbacks and options associated with each kind of paper. For the cover we chose a velvet texture that would compliment the raised UV gold foiled text and image on the front. For the inside pages we chose a natural/egg-shell colored paper that would feel best when written on with any regular ball-point pen.
While I initially wanted to keep the doodles neat, the CEO told me to make it fun, messy and light. Despite being skeptical at first, I actually like how it turned out in print (see image below)
Print selections
For the cover, I chose a velvet texture to compliment the raised UV gold foiling on the front cover.
For the pages, I chose a natural textured eggshell white so that the illustrations would feel like hand-drawn doodles. This would prompt the user to feel comfortable scribbling and jotting things down and the texture would make it feel satisfying to write on.
This project was a war:
Big-Fat-Indian-Wedding vs. Millennial Minimalism.
As we began to agree on some ideas, we also began to appreciate each other's input and find things in our individual skill-sets that we really liked. The content writer was particularly good at making checklist-things sound fun.
Thanks for viewing!