Product Catalog
Fastsigns of Queen Anne
Overview
This catalog I designed for FASTSIGNS showcases a range of customizable signage solutions. It includes vector-based logo designs, ADA-compliant signage, retractable banners, and dimensional letters. There are sections for wall/window graphics, vehicle wraps, and A-frame signs, with an emphasis on versatile, high-quality materials. I incorporated options for custom acrylic signs, small format printing, and outdoor branding solutions like flags and banners. Each product is tailored to fit specific business needs, offering flexibility in design and installation
Problem Statement
The challenge for this project stems from the fact that the FASTSIGNS website is shared across multiple locations, which limits its ability to showcase the specific offerings and capabilities of individual branches. The broad search functionality and outdated categorization on the site make it difficult for customers to find relevant products unique to this location. Therefore, the client needed a tailored, easily distributable solution that would inspire potential customers with the range of products available at this specific location, facilitating informed choices and fostering long-term customer relationships.
Solution
The catalog I designed provided a direct solution to the problem by offering a focused, visually compelling presentation of the products and services available at this specific FASTSIGNS location. It allowed the business to bypass the limitations of the shared website by delivering a targeted, easy-to-navigate guide that highlights the unique capabilities of the branch. With clear product categories, custom design options, and detailed information, the catalog serves as an effective tool for engaging potential customers, helping them make informed decisions and ultimately turning them into loyal, repeat clients.
Branding & Design Offering
These pages show the center's capabilities for designing logos, branding assets and prinitng small format content such as business cards, posters and stickers
Code signage
These pages show products used for building code signage. These signs have raised lettering, braille, ADA compliance and also safety and regulatory signs
Indoor advertising
These pages show different products used for indoor advertising ranging from temporary and movable items to more permanent solutions.
Trade shows and Pop up displays
These pages show different products used for indoor and outdoor advertising for events such as trade shows, pop-up shops etc.
Outdoor advertising
These pages show different products used for outdoor advertising ranging from temporary and movable items to more permanent solutions.
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