Logo Design & Branding
Fall City Scoop - Ice cream shop
Overview
This logo for Fall City Scoop captures the artisanal, handcrafted essence of homemade ice cream with textured stencil typography and a playful, rustic aesthetic that feels both local and modern.
Inspiration
Inspired by the whimsical nature of ice cream and the nostalgic charm of small-town parlors, I used soft pastel tones, playful typography, and hand-drawn textures to evoke warmth and community. Each variation highlights a different facet of the brand—from minimalist elegance to playful illustration—ensuring versatility across signage and packaging.
Sketches
The sketching phase was key to refining the Fall City Scoop logo, allowing me to explore textures, forms, and hand-drawn elements that conveyed the brand’s artisanal, small-town charm. Using my tablet to experiment with fonts, layouts, and real-time adjustments helped me balance playfulness with clarity, resulting in a logo that feels both personal and crafted.
Typography
Converting Bitmap sketches into reusable vectors and matching fonts
During the typography exploration for Fall City Scoop, I experimented with a wide range of typefaces, weights, and layouts to capture the brand’s playful yet handcrafted personality. I explored both serif and script styles to evoke the nostalgic feel of small-town ice cream parlors while keeping the design modern and approachable. This process helped me refine how “Scoop” could become the focal point—balancing warmth, legibility, and versatility across different applications.
What I sent to the client
I sent the client a "Final" PDF in which I presented each of my 5 logo options with very limited attention to colour as it's important in this stage to nail down the logo design without having bias towards any particular colours. Each logo option has a design system including fonts and a transparent application in black and white I showcased real world use cases and examples of applications of each logo option. Below are the options I presented to the client:
Logo Options
Logo Option 1
Logo Option 2
Logo Option 3
Logo Option 4
Logo Option 5
Conclusion
The client selected logo option 4 for Fall City Scoop due to its playful and visually balanced design. The vertical arrangement of typography, combined with the cone and scoops, clearly conveys the essence of the brand while being versatile for various mediums. The pastel color palette offered a soft, approachable feel, and the stacked scoops cleverly reinforced the "scoop" theme. This option provided an eye-catching yet professional look, making it perfect for both signage and branding applications.
Selected Logo