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E-Learning Design

Amazon Prime Video New Hire Onboarding

Overview

I designed a comprehensive marketing e-course for new hires on the Amazon Prime Video team, covering fundamentals to advanced digital strategies like social media, SEO, and affiliate marketing. The course integrates case studies, a clear visual hierarchy, and engaging visuals to provide both high-level insights and practical, actionable knowledge.

Interactive section

Click on each drawing to reveal the 7 'P's

The above interaction was used in the below slides

Typography

H2 - 54 pts

H5 - 22 pts

P1 - 12 pts

I used "Marker Felt" for headings and "Chalkduster" for subheadings to evoke the feel of handwritten notes, with Amazon's "Ember" as the body font to stay on-brand and ensure consistent display across all employee computers. The font sizes follow a perfect fourths ratio (1.333), using only P1, H5, and H2 to maintain a clear, simple visual hierarchy.

Layout

This E-book consisted of 76 pages as seen below

Colors

I designed the e-learning colors to evoke a notebook feel, using off-whites and greys for readability, bright highlighter shades for emphasis and optimism, and brand-consistent accents to maintain visual appeal and recognition.

#FCF31E

#2DEE13

#08D3F6

#0C9620

#6A6963

#000000

#FBF6F5

Interactive sections to reduce overwhelm

These pages were mainly definitions & concepts, so I used the below design to make each piece of information a bite sized piece that entered into the screen upon clicking thereby making it easier to read and grasp each concept one by one.

The above interaction was used in the below slides

Real-world examples that the learner can relate to

These pages talked about individual products that our team worked on, so I chose to show screenshots from the actual products to give the reader an understanding of the impact their work has.